ACTEW Two Dams
Part of the strategy to promote water saving was demonstrating that ACTEW, the water authority, was doing its part to secure the water supply by building a big new dam. The TVC used special effects to create the finished dam. Agency: Grey Canberra.
ACTEW Water Saving
This commercial relied on the mind-boggling statistic that if every ACT & Queanbeyan resident saved just 10 litres a day, it would add up to1.4 billion litres a year. It showed people emptying 10 litre buckets back into the dam. Agency: Grey Canberra.