ACTEW Two Dams
Part of the strategy to promote water saving was demonstrating that ACTEW, the Australian Capital Territory water authority, was doing its part to secure the water supply by building a big new dam. The TVC used special effects to create the finished dam. Agency: Grey Canberra.
ACTEW Water Saving
This commercial relied on the mind-boggling statistic that if every ACT and Queanbeyan resident saved just 10 litres a day, it would add up to 1.4 billion litres a year. It showed people emptying 10 litre buckets back into the dam. Agency: Grey Canberra.