Issue No. 1.0 July 7th 1997
If you're reading this, it's a sure bet that you are a digital mechanic. One of the digerati whose creative work has been changed by the computer and you love it. You're almost certainly working towards the multimedia future in film, video, sound, CD-ROM or the Web, if not all of them at once. Convergence is just another word that your spell checker slides smartly over as you prepare your latest business proposal or funding submission.
~ Goodbye, Hello. Just as the announcement hit that Internet Australasia magazine was 'no-more' and was being sold to Next (who publish internet.au), a press release came from APN Computing Group P/L announcing that Alan Power is starting a magazine called Internet Magazine Australia. That should confuse the punters searching on the news stand. ~ The other confusion will come with the first issue of Multi-Media & Digital Video from VideoCamera Publications up against Australian Multimedia & Desktop Video. It makes John Teerds choice of the title Moz for his digital mag look visionary (while we reckon that WIRED still wins in the computer mag name stakes).
~ Ad News Ad. The fullpage AltaVista ad in the 4 July issue of Ad News didn't get any payoff in editorial space in the article by Jason Walker in that issue. Although the sub-head promised something about 'search engines are powerful ad vehicles', tacked onto the end of the story about Web ad sales and 'Push', was a reference to AAA Matilda as " one of the few search engines actually based in Australia" . That must have stung a bit at AltaVista, busily indexing Australian sites at Yellow Pages. Maybe we'll see a make-good mention next issue. (Matilda is a good source for Australian only sites but it has still the most amateurish looking site design)
~ IdN Competition deadline extended. If you thought you'd missed out on a chance to grab some of the $200,000 in prizes in the IdN magazine Design Awards '97 ,you've now got until 1st of August to enter your digital artwork. Details are on the web site at www.idnworld.com.
~ Icon. The Sydney Morning Herald Saturday liftout computer magazine has dropped fully formed into a willing market of advertisers. Ad response is very good and Tony Sarno's formula of lots of product mixed with Internet info seems right on target. The web site is an amazing adjunct to the magazine and we've moved the bookmark to the top of our list. Drop in at www.smh.com.au/icon with your plug-ins ready. There's fun (even if a little awkward in performance) video clips from the featured journos, and all it's waiting for is broadband. If you don't get the SMH on a Saturday, browse the web site for a taste test now.
If you've missed the 1997 Clio Awards screenings around the country, you can catch up with at least the results online. Along with the usual press and display ad awards, there are categories for Film and Computer animation, and Websites. It's all at www.clioawards.com, and has been updated over the last week or two of June (albeit in a pretty boring form. Where are the frames from the TVCs?). You can search for work by production company, agency or credited creative principals and the site promises to add extra material on a regular basis. Previous year's results ('95, '96) are there and you can download a text, Quark file or an Adobe Acrobat version of the complete results (but again with no pictures).
There's also a web version of the Clio's print magazine called The Work TM (yep Work is now trademarked so be careful how you do it). This is meant to be an inspirational collection of writing from top creatives but unfortunately it mostly comes across sounding hollow and trivial. We did like the story of the two time winner of the Student category though.
The July issue is out of our favourite online animation magazine Animation World , themed on Comics and Animation. The magazine is as good as a free online magazine gets and the AWN site must be the best place to advertise an animation based product on the Web (end of plug).
Sponsored by Digital Mechanics.
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