Centenary of Federation – TV

Grey Canberra was appointed to the Centenary of Federation business in a creative pitch. The challenge was to get Australians interested in their own history. By posing the question “Who was the first Prime Minister of Australia?” this television commercial prompted the response…”…um…I should know”. Research after the campaign ran revealed a significant increase in the proportion of people who agreed that we should know more about our history, preparing the way for the Centenary celebrations. Agency: Grey Canberra.