Googong newsletter

Googong township, just outside Canberra, used online and printed newsletters to develop a sense of community among purchasers and to promote the development to potential buyers. The newsletters also took the form of a “reverse magazine” with an upside-down cover and eight pages of magazine-style advertorial in the free publication Canberra Weekly. Copy took an editorial tone, rather than being overtly promotional.

GoogongLifeMagazineCWAugust2013Web_Page_1


GoogongLifeMagazineCWAugust2013Web_Page_6
GoogongLifeMagazineCWAugust2013Web_Page_5

 

 

Download a PDF of this newsletter:

 

34228 CGOO Magazine_8pp1 (2)_Page_1

34228 CGOO Magazine_8pp1 (2)_Page_3