Googong newsletter

Googong township, just outside Canberra, used online and printed newsletters to develop a sense of community among purchasers and to promote the development to potential buyers. The newsletters also took the form of a “reverse magazine” with an upside-down cover and eight pages of magazine-style advertorial in the free publication Canberra Weekly. Copy took an editorial tone, rather than being overtly promotional.





Download a PDF of this newsletter:


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