High Roads

This campaign website allowed people to construct their own itineraries through Canberra and the surrounding areas. Part of a campaign jointly sponsored by the tourism authorities of New South Wales, Capital Country, the ACT and the Snowy Mountains, the site offered separate paths for people’s areas of interest – food, heritage, nature, adventure and gardens.  The writing needed to be lively and to the point, but convey comprehensive information about a range of attractions. The campaign ran during 2008-2009. Agency: Grey Canberra.