The unique proposition for this client was the opportunity to buy a share in an oyster lease, guaranteeing regular deliveries of fresh oysters to your home or business. The advertisement highlighted the bragging rights that would be associated with serving oysters from your own property, as well as the freshness and quality of the produce itself. The website received amazing web traffic and hundreds of leads as a result of the campaign.
Agency: Grey Canberra.

Photography: Fred Harden