My writing life includes lengthy stints at ad agencies Clemenger Melbourne and Grey Canberra, brief periods at other agencies, and various adventures in and out of advertising, from grinding out Kmart catalogues to becoming a creative director, magazine editor, columnist and (more recently) author.
During 40+ years in the advertising business, I wrote about cars, finance, telecommunications, computers, food (lots of food), property, government programs and much more. I’ve written TV commercials and print campaigns, posters and postcards, but long copy is my love.
I’ve turned Excel spreadsheets into research reports intelligible to human beings, written communication strategies for government programs and composed innumerable tender documents and creative rationales.
I have written large websites for the Gun Buy-back, ACT Tourism, the Fair Work Ombudsman and Medibank Private. Making health insurance approachable was indeed a challenge. More recently I’ve written lots of property industry websites as well as working on my personal blog and food website.
Working with my husband on our short-lived magazine called Regional Food Australia gave me a taste for writing beyond the marketing and advertising industries. My first book was a food memoir, which led to a food website, which led to a book published by New South Press in 2017 called A Timeline of Australian Food: from mutton to MasterChef. A recent project was a history of the South Australian bakery company, Balfours.
I’m available for commercial work including web, brochures, social media, magazine articles, books – anything that requires making the complex readable and interesting. Take a look at some of the work on this site and if I can help you give me a call. There’s more about me on my LinkedIn profile here.